Emirates and Real Madrid extend legacy partnership to 2031…

Emirates and Real Madrid CF renewed their partnership, extending one of the highest profile sponsorships in football through to 2031, and cementing a relationship that will span close to two decades. Emirates has been a proud partner of Real Madrid since 2011, with the relationship deepening further in 2013 when the airline became the club’s official jersey sponsor. As part of the renewed partnership, Emirates will continue as Official Main Sponsor and Official Airline Partner of both the men’s and women’s teams, with its iconic branding on player jerseys, training kits, and team staff apparel across all major competitions, including La Liga, the UEFA Champions League, Copa del Rey, and the Spanish Super Cup. The renewal also marks a major milestone for both brands – becoming the longest-running jersey sponsorship in La Liga history. Beyond match kits, the renewed agreement includes extensive Emirates brand visibility throughout Santiago Bernabéu Stadium, access to the club’s training facilities, and the Emirates Lounge, an exclusive in-stadium hospitality space that brings the airline’s signature experience to its loyal customers and trade partners. The partnership also extends to Real Madrid’s youth teams, supporting the development of the next generation of talent at the grassroots level, and underlining the airline’s commitment to the future of the game.